Projects
Billionaire Boys Club & ICECREAM
Billionaire Boys Club, founded by Pharrell Williams, has become a cornerstone of lifestyle, fashion, skateboarding, and culture. Through its sub-labels like ICE CREAM, Bee Line, and Billionaire Girls Club, it has left a significant mark on various spheres. Notably, it collaborates with prestigious brands such as Moncler, G-SHOCK, Timberland, and Clark’s Originals, further cementing its influence and reach.
I curated various forms of content for Billionaire Boys Club and ICECREAM as they unveiled their Spring 2024 collections. This encompassed behind-the-scenes campaign footage, user-generated content, and tailored copy for diverse social media platforms.
Through this content, I...
Billionaire Boys Club x New York Yankees
Billionaire Boys Club, founded by Pharrell Williams, has become a cornerstone of lifestyle, fashion, skateboarding, and culture. Through its sub-labels like ICE CREAM, Bee Line, and Billionaire Girls Club, it has left a significant mark on various spheres. Notably, it collaborates with prestigious brands such as Moncler, G-SHOCK, Timberland, and Clark’s Originals, further cementing its influence and reach.
Building upon the success of their initial partnership in 2022, Billionaire Boys Club x New York Yankees returned to celebrate legacy and innovation. This collaboration encapsulates the global cultural phenomenon of the New York Yankees’ influence.
Cinetopia Film Festival
The Cinetopia Film Festival is Southeast Michigan’s curated regional film festival serving audiences from Detroit, Ann Arbor, Royal Oak, Bloomfield Township, and all points in between. It brings in over 120 film screenings from the world’s leading industry and regional film festivals including Sundance, Cannes,Toronto, SXSW, Berlin,Venice, and Tribeca to an audience of over 40,000.
In 2020, I assumed the role of Graphic Designer for a festival, taking charge of comprehensive branding and marketing initiatives. Collaborating closely with the Festival Director, I strategized and set the design objectives, orchestrating the creative vision. This encompassed crafting versatile...
Scrap Yard x LAAMS
Laams, a community-based brand operating a flagship three-floor retail space, art gallery, and workshop in the Lower East Side of New York, partnered with a local graffiti shop deeply rooted in the street art movement since the 1990s to present the Orchard Street Art Walk.
Artists were handpicked to paint 8’ x 3.5’ wooden canvases adorning outdoor dining setups along Orchard Street and I was thrilled to be chosen.
Over the course of a few days, I illustrated and painted a design I created myself that highlights the partnership between the two organizers, as well as my artistic interpretation of...
JFK Airport x Project 96
Project 96 is purpose-driven lifestyle brand that creates clothing, products, events, and content at the intersection of culture and community. My task was to help realize their unique interpretations of New York's essence for an art installation at the airport.
Utilizing wool yarn and a punch needle, I handcrafted tufted pieces, reaching sizes as large as 4′ x 4′, for...
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