Billionaire Boys Club, founded by Pharrell Williams, has become a cornerstone of lifestyle, fashion, skateboarding, and culture. Through its sub-labels like ICE CREAM, Bee Line, and Billionaire Girls Club, it has left a significant mark on various spheres. Notably, it collaborates with prestigious brands such as Moncler, G-SHOCK, Timberland, and Clark’s Originals, further cementing its influence and reach.
I curated various forms of content for Billionaire Boys Club and ICECREAM as they unveiled their Spring 2024 collections. This encompassed behind-the-scenes campaign footage, user-generated content, and tailored copy for diverse social media platforms.
Through this content, I conveyed the brand's rich legacy while effectively showcasing its pieces with engaging and informative narratives.
